Strategy
[ strat-i-jee ]
A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.
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It is your roadmap to success, outlining where you want to go and how to get there.
Catalyst
[ kat-l-ist ]
A person or thing that precipitates an event or change.
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The push that moves your strategy forward, turning plans into impactful results.
+ Why They're Both Essential +
Strategy without action is just dreaming.
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Growing your business requires both a solid game plan, and the right actions.
That’s where we come in!
Our Offerings
ADVISE & CONSULT
We work alongside your executive team to shape business strategies, product roadmaps, go-to-market plans, and messaging that not only hits the mark but leaves a lasting impression. Whether it’s fine-tuning your vision or crafting a new direction, we provide the experience needed to succeed.
MENTOR & COACH
For your marketing, product and sales personnel, we offer guidance from a team who has "been there and done that." We help your practitioners gain experience and perspective, empowering them to excel in their roles.
FRACTIONAL LEADERSHIP
Looking for marketing, product, or sales support without the full-time commitment or cost? Our fractional leadership support provides experienced executives to guide your team and efforts, offering the expertise and management you need on a flexible basis.
Where We Can Help
We Are Experts In:
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Go-to-Market
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Strategic Communications
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Brand Development
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Rebranding
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Industry Analyst Relations
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Public Relations & Thought Leadership
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Product Marketing
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Internal Communications
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Crisis Communications
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Product Differentiation
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Marketing Measurement and ROI
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Competitive Differentiation
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Account-based Marketing
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Sales & Marketing Alignment
WHY CHOOSE US?
Who's Behind Strategy Catalyst?
Kristi Knight
CEO, Principal
Kristi Knight leads Strategy Catalyst, bringing more than 25 years of experience in communications, marketing, sales, product, and business strategy. With a strong background across industries like B2B technology, education technology, and consumer goods, she knows how to connect strategy to execution effectively.
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Kristi has held key leadership roles where she developed successful go-to-market strategies, refined brand messaging, and aligned marketing and sales efforts. Her hands-on experience as a mentor and coach empowers marketing and sales professionals to gain the insights they need to excel.
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At Strategy Catalyst, Kristi’s "been there, done that" approach drives practical solutions that deliver real results.